Beauty is our business.
How We Define Beauty
Occasional to daily, optional to essential, self indulgent to self care, we see beauty as both a market and a movement.
What We Do
True Beauty Ventures is a leading sector specialized fund in beauty and wellness.
We are the most active investor in beauty with 20 investments made in 3 years.
We are proud to be the partner of choice for beauty and wellness founders.
Our Team
We leverage decades of institutional beauty investment experience and deep industry knowledge to help beauty brands at all stages of growth realize their true potential.
Learn more
Rich Gersten
Co-Founder + Managing Partner
Cristina Nuñez
Co-Founder + Partner
Our Investment Focus
Beauty Specialists
We are sector specialized investors and focus solely on brands in beauty, personal care, and wellness.
Emerging Growth
We target $1-5 million equity investments in emerging brands with ~$2 million in revenue.
Unique Stories
We seek compelling and differentiated brand and founder stories that engage consumers.
Proven Traction
We seek brands who have a demonstrably superior and efficacious product with proven consumer traction and demand.
Omnichannel Sales
We look for brands with an omni-channel sales growth strategy and productive distribution.
Strong Margins
We seek brands with significant sales growth traction and a sharp focus on profitable growth.
